Jonathan Bailor is a New York Times bestselling author and the world’s leading wellness engineer who specializes in using modern science and technology to simplify health. Bailor has collaborated with top scientists and technology companies for more than 15 years to analyze and apply over 1,300 studies. His work has been endorsed by top doctors and scientists from Harvard Medical School, Johns’ Hopkins, The Mayo Clinic, The Cleveland Clinic, and UCLA.

Bailor is the founder of and serves as the CEO for the wellness technology company Yopti®. He authored the New York Times and USA Today bestselling book The Calorie Myth, hosts a popular syndicated health radio show The SANE Show, and blogs on The Huffington Post. Additionally, Bailor has registered over 25 patents, spoken at Fortune 100 companies and TED conferences for over a decade, and served as a Senior Program Manager at Microsoft where he helped create Nike+ Kinect Training and XBox Fitness.


What if everything you were taught about eating, exercise, weight loss, and health was proven wrong?

When it comes to most things in life, we welcome the latest advances in science: from the convenience of our smart phones to the life-saving technology in our hospitals, scientific advancement allow us to be more efficient, more productive, and lead better, happier lives.

We value science. We celebrate innovation and progress. We seek to be in the know. So why are we following eating and exercise advice from the 50s?

Why haven’t we ever questioned the very foundation of every diet, exercise, and weight loss plan—an approach that, not coincidentally, has coincided with decades of escalating and record-breaking levels of obesity and diabetes?

After over 10 years of research and collaboration with some of the top academics, doctors, scientists, and thinkers in the field of health and wellness, Jonathan Bailor has developed a revolutionary new model for weight loss—and lifelong health. He exposes the fundamental flaw upon which the diet industry has been built: the “eat less + exercise more = weight loss” equation simply doesn’t add up.

In this revolutionary work informed by over 1,300 studies and the new science of fat loss, food, and fitness, Bailor shows us how eating more—of the right kinds of foods—and exercising less—but at a higher intensity—is actually the key to burning fat, healing our hormones, boosting metabolism, and creating long-term weight loss. When we eat lots of high-quality foods like whole plants and nutritious proteins, our bodies are able to achieve a natural, healthy weight—automatically. When we eat even reduced portions of poor-quality “edible products,” like refined starches, sugars, and processed foods, we are programming our cells to store our food as fat and hang onto every extra pound.

If calorie math added up, 100 calories of strawberries = 100 calories of soda and according to the quantity of calories we’ve consumed over the past few decades, we should all weigh over 1,000 pounds. It doesn’t seem right—because it’s not. While some calories are designed to repair tissue, boost brain power, and fuel metabolism, others work against us. Bailor gives clear comprehensive guidance on what to eat and why, providing an eating plan, easy recipes, and a simple at-home exercise program.

You don’t have to go hungry or spend hours exercising to get healthy and be happy. When you learn the new science of eating and exercise, slim is simple.


10. The rate of obesity has MORE THAN DOUBLED since 1980.

9. There are as many overweight people alive as there were TOTAL PEOPLE ALIVE ~100 years ago.

8. More than 40 million children UNDER 5 are overweight.

7. Obesity is now the #1 health concern among U.S. parents, TOPPING DRUGS & SMOKING.

6. The rate of diabetes and pre-diabetes has INCREASED ABOUT 100,000% in the last 100 years.

5. Diet related diseases have OVERTAKEN TOBACCO AS THE LEADING CAUSE OF DEATH in the U.S..

4. Obesity is shortening average life spans more than accidents, homicides and suicides COMBINED.

3. About ONE IN THREE American kids are overweight or obese.

2. Overweight kids have a 70% chance of struggling with excess fat FOR THE REST OF THEIR LIVES.

1. Thanks to the obesity and diabetes epidemics, for the first time in U.S. history, TODAY’S CHILDREN ARE EXPECTED TO DIE AT A YOUNGER AGE THAN THEIR PARENTS.

I believe we have a moral obligation to stop this…and I promise you, two-thirds of us did not spontaneously become lazy gluttons. There’s a lot more going on here politically, economically, and biologically than we’re led to believe. This is about so much more than weight loss. It’s definitely not about starving ourselves and spending hours on stair-steppers. It’s not about pills, powders, or potions. It’s about simple science, proven biology, and common sense. It’s about empowering others as we heal ourselves. It’s about eating more and exercising less—but smarter.

We don’t use the same computers we used decades ago. We don’t fly in the same planes we flew in decades ago. So, why are we being taught the same disproven nutrition and exercise theories we were taught decades ago?

If you are tired of myths and marketing, then please don’t starve yourself or spend your life on a treadmill. Eat more. Exercise less. Just do it smarter. Together, we can save lives while simplifying slim and making “healthy” healthy again.

– Jonathan Bailor


Speaking and consulting with Fortune 500 companies for nearly a decade, Jonathan entertains while he educates. Through simple communication and application of the world’s best scientific research, Jonathan will redefine the way your organization thinks about wellness while enabling lasting and measurable health and fitness benefits. Now it’s time to use his simple science and inspirational delivery to improve your personnel’s heath more than you ever thought possible.

Jonathan offers comprehensive speeches on the findings from and application of the largest scientific analysis of long-term fat loss and health ever conducted ranging from thirty minutes to half-day seminars.


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